Prototyping is the most powerful way to engage, create and build consensus. From a branding perspective it takes thinking out of the abstract, into real life so that you can evaluate it visually, emotively, contextually.
Check out the the institute of Design at Stanford to learn more. The have a virtual crash course. Go on.
Building early and often is key in Professor Jim Patell’s Design for Extreme Affordability course. In the class, Stanford University students learn how prototyping increases the occurrence of great ideas as they design low-cost products that solve tough problems in the developing world. Learn more about Professor Patell and his passion for innovation on CNN’s “The Next List” this Saturday at 11:30am PT. http://stnfd.biz/l7hgG



