BRANDDOC questions established thinking on brand. Questions the value of established brand practice for our times. Based on experience, frustrations and the joy of brand when it is done well.
BRANDDOC is rethinking hard felt assumptions (and slaughtering a few sacred cows on the way). Some of this rethinking is fairly logical. Some however, requires a radical shift in the way things are done.
I returned to Dublin in 2006 having run my own award winning branding agency for many years in London. For the last 6 years I have worked for national & iconic brands such as Vodafone, GAA, and Electric Ireland. This has given me a real insight into brand at all levels. What works and what does not.
What has become obvious is that building a brand is simple in conceptual terms but immensely difficult in reality. This has put brand agencies, clients and advertising agencies at odds with each other. These are interesting times for brands and the mission at BrandDOC is to change that.
David O’Connor FCSD